Published in PermissionIO·Mar 8The New Daily Earn Has ArrivedPermission is always hard at work building, and today we have something special to announce. We aren’t just re-imagining how advertising can be done — but showing how it should be done! Web2 is saturated with creepy ads, spammy emails, and disingenuous social posts from brands. It is a problem…Cryptocurrency3 min readCryptocurrency3 min read
Published in PermissionIO·Feb 21Snapshot Governance PartnershipPermission Governance The Permission Association is pleased to announce that it has integrated Snapshot, a leading decentralized voting system which provides projects and DAOs with multiple ways to vote and participate in governance. We are excited to invite Permission users and community participants to become members of the Association’s governance protocol. How to Vote on Permission Snapshot To…Crypto4 min readCrypto4 min read
Published in PermissionIO·Jan 132022: The Permission Year that Was2023 is now upon us and we wanted to take a moment to thank all of our amazing community members for their incredible support. Team Permission spent this past year marching ever closer toward fulfilling our mission to enable users to earn from their data. Over the last 12 months…Cryptocurrency3 min readCryptocurrency3 min read
Published in PermissionIO·Jan 11Omnichannel Includes Web3Omnichannel includes Web3 Web3 represents a unique and untapped opportunity for brands to develop trust and transactions with consumers. The value exchange and loyalty rewards programs available in Web3 are a paradigm shift that sets the stage for a new era of engagement between brands and consumers. “Web3 technology definitely has the potential…Cryptocurrency4 min readCryptocurrency4 min read
Published in PermissionIO·Nov 18, 2022Transparency in Programmatic AdvertisingWhy transparency in programmatic media buying matters On a macro level, business transparency is paramount for a company to achieve success and deliver optimal performance. Regardless of industry, supply chain optimization (SCO) requires visibility across the partner ecosystem. Similar to the adage that “you’re only as strong as the weakest link,” an opaque supply chain opens the…Advertising4 min readAdvertising4 min read
Published in PermissionIO·Nov 15, 2022Permission.io Newsletter September 2022While the global economy remains shaky, we continue building the foundation for Web3 Advertising–a new paradigm of engagement between brands and consumers, an equitable value exchange that is long overdue. Permission Growth Permission is proud to be named the top partner of the quarter for Unstoppable Domains — the #1 provider of…Cryptocurrency2 min readCryptocurrency2 min read
Published in PermissionIO·Sep 27, 2022How NFTs Take Brands to the Next LevelLauren Griewski As marketers look for authentic ways to engage with hyperconnected and perhaps over stimulated consumers, the stage is being set for next-level brand engagement. As more consumers join the Web3 movement, awareness and adoption of blockchain-based technologies — including non-fungible tokens (NFTs) — is accelerating. The use case…Nft5 min readNft5 min read
Published in PermissionIO·Sep 26, 2022Permission.io Partners with Treasure Data to Launch Dedicated Customer Data Platform for the Web3 EcosystemAdvertisers can now maximize Permission.io’s crypto audience with Treasure Data’s advanced analytics and customer journey orchestration capabilities Permission.io is thrilled to announce its partnership with Treasure Data through which it will utilize its Customer Data Cloud suite of solutions, including its award-winning enterprise customer data platform (CDP). …Crypto3 min readCrypto3 min read
Published in PermissionIO·Sep 23, 2022Programmatic Best PracticesConsumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices. Consumer PC and mobile activities provide signals that enable data-driven marketing for brands that target ads based on attributes including device, content and behavior. In the digital era, programmatic advertising has been heralded as the de facto solution to deliver the…Cryptocurrency5 min readCryptocurrency5 min read
Published in PermissionIO·Sep 8, 2022The Dangers of the Metaverse for Data PrivacyAs we move towards Web 3.0, a new level of Internet immersion, commonly called the Metaverse, is beginning to take shape. The effects of such high levels of augmented and virtual reality are yet to be determined. One matter in particular, that of data privacy, which has created significant controversy…Cryptocurrency4 min readCryptocurrency4 min read
